05 / BRAND

Branding
& Design.

An identity that's remembered, not just noticed. From strategy and naming to visual system and brand guidelines — we build brands for long-term growth.

Servis ilustracija
3.5×
— Higher brand recall with strong identities

Brands with a clear visual system on average have 3.5× higher brand recall. People don't forget what looks like one coherent whole.

— Why brand

A brand is not a logo.
A brand is a feeling.

People don't buy products — they buy stories and feelings. A brand is what happens in the customer's head when they hear your name.

We don't make pretty logos. We build brands backed by clear strategy that turn visitors into fans.

From strategy
to a complete system.

01 / STRATEGY
Brand strategy

Positioning, target audiences, brand values, competitive analysis — the foundation of everything.

02 / LOGO
Logo & system

Primary logo, variations, favicon, submark. All in vector format, ready for every medium.

03 / TYPO
Typography

Font pairing, typographic hierarchy, web fonts (licences included in the package).

04 / COLOR
Color system

Primary, secondary, accent colors. HEX, RGB, CMYK, Pantone — all in one system.

05 / VISUAL
Visual language

Photo style, illustrations, icons, patterns, layout principles — all in a coherent system.

06 / GUIDELINES
Brand guidelines

Complete PDF with all usage rules (40+ pages). Your team always has it at hand.

Three types of engagement.

New brand

Starting from scratch. The idea exists, maybe the name doesn't. We work from 0 to launch.

Rebrand

An existing brand that's outdated, doesn't reflect the current offer, or needs a more premium position.

Brand evolution

Refresh — you keep the core, but upgrade the visual system, typography or palette.

Four phases.
Nothing skipped.

PHASE 01
Discovery

Workshop, interviews, competitor analysis, brand audit. We define the brief.

01
PHASE 02
Strategy

Positioning, tone, brand story, values. You get a document.

02
PHASE 03
Visual system

Logo, colors, typography, icons. 2-3 directions to choose from, then iteration.

03
PHASE 04
Guidelines & launch

Complete brand book, applications, launch materials. Handover of all files.

04

Fixed prices.
No surprises.

STARTER
Brand Mark
€350—€1,500fixed

For small businesses and personal brands.

  • Logo + variations
  • Colors & typography
  • Basic guidelines (PDF)
  • Social templates
Choose →
ENTERPRISE
Rebrand
Custom/ project scope

For established brands going through a serious transformation.

  • Research & workshops
  • Naming (if needed)
  • Complete system
  • Migration plan
  • Launch campaign
Ask for a quote →
— FAQ

The reality of
branding.

No marketing fluff — brand is a process with clear steps.

Ask a question
How long does building a brand take?

Brand Mark: 2-3 weeks. Brand System: 6-10 weeks. Rebrand: 3-6 months (depending on scope and number of applications).

Do you offer naming?

Yes, as part of the Rebrand package or as an add-on. Includes strategy, candidate generation, linguistic testing and legal check (domain + trademark check).

What if I don't like the first proposal?

We always present 2-3 directions after the strategy phase. Then we iterate with 2 rounds of revisions on the chosen one. If no direction fits, we reset and start again.

Do I get source files?

Yes. All Figma / Ai / PSD files are yours from the moment of final handover. Plus export bundle in SVG, PNG, PDF, EPS — ready for every medium.

Do you also design marketing materials?

Yes. After the brand system, we offer an optional monthly design retainer for social creative, print, presentations, packaging. All following the brand guidelines.

— Get started / talk

Let'stalk.

Let's talk →